Industry News

Survey Says Yellow Pages Still the Best Local Media Source

Posted 03/30/2010 - 10:42 by Editor

From YP Talk, by KenC Consulting LLC

3/25/2010 - The Yellow Pages Association and two research partners (Burke and comScore) have just released a new "Local Media Tracking Study". The new survey data again reinforces that print Yellow Pages and its sister Internet Yellow Pages products continue to produce the greatest audience of any medium for consumers seeking local business information.

Repeat After Me-Print Still Works!

Posted 03/30/2010 - 10:37 by Editor

Article from YP Talk by KenC Consulting LLC

03/25/2010 - Several events over the last week or so have strongly reinforced something we already knew - yes, print Yellow Pages still works.

Now that view still rankles some people. For example here is a cut from a recent press release from another one of those search marketing firms trying to promote how great they are even though no one has ever heard of them:

Businesses Must Advertise Or Die

Posted 09/08/2009 - 08:53 by Editor

Article from "YP Talk"

More Evidence That Businesses Need to Advertise or Die

08/19/2009 - This came out a few months ago and has been in my pile, but now seems like a good point to bring it to you:

The Yellow Pages Mythbusters -- Yellow Pages and Younger Consumers

Posted 04/20/2009 - 10:03 by Publisher

SOURCE: Yellow Pages Association

The Yellow Pages Mythbusters -- Yellow Pages and Younger Consumers

 By Kathleen Pierz, The Pierz Group

Local Search Growth Outpaces Overall Online Search

Posted 04/17/2009 - 11:18 by Editor

SOURCE: Yellow Pages Association

Local Search Growth Outpaces Overall Online Search

Interest in Local Search Boosts Usage of Internet Yellow Pages

R.H. Donnelley Launches Mobile Local Search Application

Posted 03/30/2009 - 11:15 by Editor

CARY, N.C., March 30 /PRNewswire-FirstCall/ -- R.H. Donnelley, one of the nation's leading local commercial search companies, today launched a free mobile search application that provides consumers with access to information on millions of local businesses and individuals from any mobile device.

Neg Norton and Scott Klein, president of Idearc featured on The Profiles Series on the Discovery Channel

Posted 03/27/2009 - 11:15 by Publisher

Hosted by Academy Award-winning actor, Lou Gossett, Jr., this series of programs highlight the efforts of companies, activists, associations and others who tackle the difficult environmental challenges they face each day. Our segment explains the impact of the Yellow Pages on the environment and the steps our industry is taking to ensure that we are responsible stewards. Neg Norton explains the industry's programs and initiatives on the environmental front over the past 15 years.