Editor's blog

Survey Says Yellow Pages Still the Best Local Media Source

Posted 03/30/2010 - 10:42 by Editor

From YP Talk, by KenC Consulting LLC

3/25/2010 - The Yellow Pages Association and two research partners (Burke and comScore) have just released a new "Local Media Tracking Study". The new survey data again reinforces that print Yellow Pages and its sister Internet Yellow Pages products continue to produce the greatest audience of any medium for consumers seeking local business information.

Repeat After Me-Print Still Works!

Posted 03/30/2010 - 10:37 by Editor

Article from YP Talk by KenC Consulting LLC

03/25/2010 - Several events over the last week or so have strongly reinforced something we already knew - yes, print Yellow Pages still works.

Now that view still rankles some people. For example here is a cut from a recent press release from another one of those search marketing firms trying to promote how great they are even though no one has ever heard of them:

Businesses Must Advertise Or Die

Posted 09/08/2009 - 08:53 by Editor

Article from "YP Talk"

More Evidence That Businesses Need to Advertise or Die

08/19/2009 - This came out a few months ago and has been in my pile, but now seems like a good point to bring it to you:

Local Search Growth Outpaces Overall Online Search

Posted 04/17/2009 - 11:18 by Editor

SOURCE: Yellow Pages Association

Local Search Growth Outpaces Overall Online Search

Interest in Local Search Boosts Usage of Internet Yellow Pages

R.H. Donnelley Launches Mobile Local Search Application

Posted 03/30/2009 - 11:15 by Editor

CARY, N.C., March 30 /PRNewswire-FirstCall/ -- R.H. Donnelley, one of the nation's leading local commercial search companies, today launched a free mobile search application that provides consumers with access to information on millions of local businesses and individuals from any mobile device.

Men Fuel Auto Body Repair/Paint Searches in April

Posted 03/26/2009 - 11:15 by Editor

BERKELEY HEIGHTS, NJ--(Marketwire - March 26, 2009) - April showers bring hail damage. This spring, when consumers need auto body repair, they'll turn to the Yellow Pages. The "Auto Body Repair/Paint" heading receives more than 51 million references annually, with the highest usage levels in April(1).

Local Search Growth Outpaces Overall Online Search

Posted 03/25/2009 - 11:15 by Editor

ERKELEY HEIGHTS, NJ--(Marketwire - March 25, 2009) - A tremendous surge in the annual growth of local search far outpaced growth of overall Web search, according to a study conducted by comScore, Inc., a leading Web behavior research firm, and released today by the Yellow Pages Association.