Why the Yellow Pages

After all they’re old fashioned, they’re not trendy, they’re not sleek or pretty, in fact....they’re UGLY. So why advertise in the Yellow Pages? Because they’re used by people that are ready to buy, they’re available 24/7 unplugged, and they still have greater ROI than any other media.

YELLOW PAGES - THE ORIGINAL SEARCH ENGINE

It Pays. We'll Prove it. buyyellow.comStill the source that is used most by people that are ready to make a purchase. The Yellow Pages work with other forms of advertising to extend the reach of other media. Think about it, after you’ve invested in creative forms of advertising like television, radio or newspaper, the potential new customer still needs to find you and will most likely look for you in the phone book after hearing about you in your other advertising communications.

YELLOW PAGES DEMISE

Bill Gates prediction, several years ago, that print Yellow Pages usage would be dead in five years, just isn’t happening as quickly as he, and others with a vested interest in Internet marketing, might like. Industry research shows that overall Yellow Pages usage has actually grown with the addition of Internet Yellow Pages and that print usage has remained stable. Internet Yellow Pages, just like print, are used by people ready to make a purchase. IYP will likely continue to grow in usage over time as more people make the switch to digital, and we can help you decide when and where to place IYP.

I GET FREE LISTINGS ON THE INTERNET

And how did your free directory listings get to be on the Internet? They got there because your business telephone listing was copied right out of the Yellow Pages. Wonder where those free Internet listings will come from after the Yellow Pages are dead.

SEARCH ENGINES GET MORE HITS THAN THE YELLOW PAGES

True, but that is because people search for much more than something they ever plan to buy. Search is used for entertainment, research, and information, in addition to products and services they intend to buy. There are an enormous amount of clicks that never generate a single dollar.

I HAVE A WEBSITE AND YOUNG PEOPLE DON’T USE THE YELLOW PAGES

Photo of ConsultingHaving a website is an important part of your business image today, and another means of reaching new customers. You certainly don’t want to ignore the people that use the Internet, nor do you want to ignore the customers that are looking for your products or services in the Yellow Pages. A recent industry study by Kathleen Pierz of The Pierz Group showed surprising results. The study concluded that the largest percentage of people using the print Yellow Pages are between the ages of 25 and 34. This demographic group often moves to a new area, they purchase a home or rent a new apartment, they get married, buy cars, have children, buy insurance . . . well, you get the idea. Only businesses that can afford to send new customers to their Yellow Page advertising competitors, don’t need to advertise in the Yellow Pages!

THERE ARE TOO MANY PHONE DIRECTORIES AND TOO MANY WEB DIRECTORIES

The very reason you need experienced professionals to sort through the directory maze. Call us today for a free consultation.